THE DRIVE

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MAZDA x KING SNOWBOARD

This year, Mazda hit us up to help them reach the core snowboard market. We then teamed up to produce a documentary series covering the Canadian Olympic Snowboard team called THE DRIVE—integrating Mazda’s brand and messaging in an authentic way to our core snowboard audience. We then also helped push the series to market through our web and social channels, reaching millions of viewers.

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