BEYOND THE POWDER HIGHWAY
TOYOTA X FORECAST SKI / KING SNOW
Toyota Canada wanted to be more involved with the core ski and snowboard community, so we partnered up and undertook a massive trip involving eight pro skiers and snowboarders on a two-week excursion into the wilds of interior BC. We integrated their vehicles organically into our world and filmed over an hour of documentary video content and 30 pages of print magazine feature content showcasing their brand with the core ski and snow community. By the end of the project we had nearly 10 million impressions on the content across print/web/social, five film festival award nominations and countless shares of our content. Check out the hashtag #beyondthepowderhwy on Instagram to see some of the fun!
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